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KEVIN GILSDORF / Kindle Point Inc.
KEVIN GILSDORF / Kindle Point Inc.
Amoco Semi-Annual Promotions
Role: Art Director, Frankel/Arc | Amoco promotion for Wild Wild West included a movie tie-in and successful sales while the gas station experiential training and site check collateral aided in meeting a 95% flawless execution goal across participating stations. The Amoco Dogs campaign resulted in a 4% over SPLY increase in Ultimate gasoline sales. This campaign's popularity delayed the renewal of signage for 2-6 drive periods at stations across the Midwest.
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