Centers For Disease Control - VERB logo design & branding
Centers for Disease Control - VERB Branding
Role: Creative Director/Designer, Frankel/now Arcww | The story: The CDC wanted to get kids across America off the couch and more physically active to curb the obesity epidemic. The VERB brand became a springboard to action for children 9-13 years old, their parents and mentors. The brand gained 85% awareness in the U.S. by year one. I had the honor of designing the brand mark plus leading the creative team to develop the brand platform and identity guidelines. The guide was referenced by all agencies and partner organizations to align with the brand's mission.