Role: Freelance Creative Director, Digital Consultant, TPN | The story: TPN’s retail creative team won the assignment to develop three landing pages and two eCom page reskins to support Jockey’s latest innovations and celebrity collections. I was brought in to consult the TPN retail creative team on UX and design of landing pages. UX goals centered on driving consumer interest and purchase of the new collections. I aided the team by gathering requirements from Jockey’s development team, developing responsive wireframes, concepted parallax storytelling and providing creative direction for art and copy. The client’s approvals were fast and I was asked by TPN to develop a best practice outline for future digital creative projects.
