Role: Creative Director/Design lead, Copywriter, Kindle Pont Inc. | On Wednesdays the Chicago Dogs take the field as their alter ego - the Chicago Wieners. In early spring 2018, with Vienna Beef and the original Wiener’s Circle partnerships in place, The Chicago Dogs organization asked Kindle Point Inc. to develop a jersey that embraced the cultural delicacy of a true Chicago Dog. A sub-brand was born. The Chicago Wieners emblem incorporated cues from bold street vendors, the original Chicago Dogs brand; topped with its own flair. Other features of the jersey including the #NoKetchup and modified Wiener’s Circle Emblem gave personality to outdoor advertising, social/online content, and the launch event at the original Wiener Circle.
Client Testimonial:
Kevin was an invaluable member of our team when we launched the Chicago Dogs in 2018. We initially engaged Kindle Point to help us create inaugural year marketing materials and design the team uniforms. From day one he dug in and was always willing to go above and beyond. As a result he had a major influence on the organizations overall strategic direction and brand development. Team website, digital ads, print materials, social media, game program, alternate logo, promotional items... Kevin had a hand in everything we created. He took the time to understand our organization and helped guide our vision. I will work with Kevin again every time I get the chance
Tim McBride | Chief Marketing & Entertainment Officer | The Chicago Wieners (Dogs)
