Role: Creative Director, Kindle Point Inc./Culminate Strategy Group (CSG) | CSG is a consulting firm specializing in digital transformation for challenger businesses across specialties including marketing automation, blockchain, AI and product/service development. The brand system goal: to communicate key themes of change, truth, trust path finding and tech-confidence. To launch the brand, I developed a mobile-first design system with responsive extensions across tablet and desktop, the CSG tagline - “Predict. Adapt. Evolve.” the logo, the dawn-inspired color palette, icon factory, client presentation style guide and CSG Culture Keys. The CSG Culture Keys help guide company vision, ethics and responsibility, staff onboarding, internal marketing and client selection. The CSG Culture Keys were developed through a design thinking workshop I planned and conducted with six members of CSG’s leadership team.
