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SunCom Wireless eCom Promotions & Site Redesign
Role: Creative Director, Wirestone | The story: SunCom worked with the
Wirestone digital team to create a brand consistent web experience to
educate consumers on plan and product features while, increasing
conversion rates, gross ads, and improving ARPU. Beyond those goals,
SunCom was positioning itself for buy-out by T-Mobile. While overseeing
the digital Creative team all goals were achieved through an overhaul
of SunCom.com, including the development of a new Ajax-driven phone
comparison tool and multiple weekly/bi-weekly web only promotions. See
more SunCom experiences here.
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