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Motorola Handset - Video Content
Roles: Creative Director, Wirestone | The story: Motorola needed Wirestone to develop gripping video content to sell the Q9 and RIZR z6 to retail carriers and consumers. These two videos created great carrier demand for both devices. Plus the effort kicked off massive growth in Motorola video projects to support multiple product launches including Droid. For Wirestone, this growth equaled a 300% increase in revenue tied to video between 2008-2009 and a five-person increase in the creative staff in 2010. While I directed the Q9 and Z6 videos from storyboards-production, ongoing, I hired all creative staff to support the growth.
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