Role: Creative Director, Wirestone | The story: SunCom worked with
Wirestone to create a brand-consistent retail and web experience. Goals
included driving retail traffic, educating consumers on features while,
increasing conversion rates, gross ads, and improving ARPU. Beyond
those objectives, SunCom was positioning itself for buy-out by T-Mobile.
While overseeing the retail and digital Creative teams all goals were
achieved through an overhaul of both brand environments. We also
provided support for rapid turn online-only, retail-only and
cross-channel promotions. The robust team included two lead creative
producers, a solutions architect, multiple designers and writers. See additional SunCom eCom samples here.